Literary Destination Familiarity and Inbound Tourism: Evidence from Mainland China

Destination familiarity is an important non-economic determinant of tourists' destination choice that has not been adequately studied. This study posits a literary dimension to the concept familiarity—that is, extent which tourists have gained with given through literature—and seeks investigate impact this form on inbound tourism Mainland China. Employing English fiction dataset Google Books corpus, New York Times annotated and Time magazine we construct two types based texts: affection-based knowledge-based familiarity. The results from dynamic panel estimation (1994–2004) demonstrate higher degree province in previous year, larger number following year. Examining influence literature its consumption activities sheds light dynamics sustainable development emerging markets.